July 24, 2014
We’re very excited to work with Hadley Media—and by extension the USA NETWORK—to bring the #DIGDEEPER campaign to the attendees of San Diego Comic Con 2014! Today, we’ll fly over this event to help promote the USA NETWORK’s new show, Dig.
If you haven’t heard of Dig, you can read about it here, and here. Comic Con visitors will get a dazzling show in the sky, with the #DIGDEEPER hashtag appearing alongside the cryptic symbol representing Dig. This message will be written 20 times over the event and is sure to make its way to Twitter, Instagram, et al in the form of dazzling, artistic images via Comic Con fans and San Diego citizens alike.
The beauty of skywriting is tied to its ability to blanket an entire city within minutes, making it the tip of the spear for all guerrilla marketing campaigns. As we’ve seen before with campaigns such as #PiInTheSky, the attention these events bring are a natural fit for social media content which simply compounds the message, creating greater reach and impressions.
If you’re at Comic Con San Diego 2014, we invite you to share your images of the #DIGDEEPER hashtag with us via our social media accounts like TWITTER and INSTAGRAM. We hope to add an extra layer of fun and excitement to your experience. Don’t forget: #DIGDEEPER.